Sony sets ultimate TV RRP at $70,000
April 24, 2019
By Chris Forrester
Sony’s massive 98” Bravia ‘Masters’ series 8K LCD (Z9G) was given an airing at MIPTV, the giant TV programming market in Cannes, where it was used to demonstrate a wide portfolio of producers’ 8K content.
The 98” model has now been priced for the market, at $70,000 (€62.460). A smaller 85” unit is a true bargain – compared with the 98” version – at $13,000.
These units feature all the high-end features including Sony’s Backlight Master Drive with full-array local dimming and 8K X-tended Dynamic Range PRO processing.
Sony’s A9G OLED 4K variants will be available in retail stores during May in 55” and 65” versions at $3500 and $4500 respectively. A 77” version will be delivered to retailers in June, and will be priced at $8000.