Sony sets ultimate TV RRP at $70,000

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Sony’s massive 98” Bravia ‘Masters’ series 8K LCD (Z9G) was given an airing at MIPTV, the giant TV programming market in Cannes, where it was used to demonstrate a wide portfolio of producers’ 8K content.

The 98” model has now been priced for the market, at $70,000 (€62.460). A smaller 85” unit is a true bargain – compared with the 98” version – at $13,000.


These units feature all the high-end features including Sony’s Backlight Master Drive with full-array local dimming and 8K X-tended Dynamic Range PRO processing.

Sony’s A9G OLED 4K variants will be available in retail stores during May in 55” and 65” versions at $3500 and $4500 respectively. A 77” version will be delivered to retailers in June, and will be priced at $8000.


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