Price war freezes Spain’s pay-TV revenues
April 26, 2019
From David Del Valle in Madrid
Spain’s pay-TV revenues in 2018 remained flat as a result of the price war between the rival platforms.
The latest data from the CNMC reveals that the Spanish platforms only improved their revenues by 1.2 per cent in 2018, despite the growth of 210,000 subscribers to 6.78 million.
Overall, platforms made €2.16 billion in revenues in 2018 with an average ARPU of €319 versus €325 one year earlier. Low cost offers and special promotions with huge discounts have ensured revenues remain flat.
Nevertheless, OTT platforms did perform better, increasing their revenues by 9.9 per cent to €1.42 billion. By contrast, satellite TV revenues dropped by 12 per cent to €462 million.