Major League Soccer has announced an extension of a content agreement with Twitter, now slated to run through the end of the 2022 season. MLS will continue to provide Twitter with a package of live and on-demand content each week, including every goal of the MLS season.
“Our collaboration with Twitter has proven to be a highly effective vehicle to connecting with fans in innovative ways and bringing our teams and world-class athletes to new audiences,” said Chris Schlosser, SVP Media, MLS. “We are excited to extend our partnership and look forward to working with Twitter and Univision on creative executions during live matches and at our big events.”
“We couldn’t be more excited to extend our partnership with one of the fastest growing sports properties in the world, Major League Soccer, ” said TJ Adeshola, head of US sports partnerships at Twitter. “The LIVE match day action along with commentary and highlights have been a huge success — now, the community will get to watch LIVE programming around the Playoffs and the MLS Cup on Twitter!”
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