Lagardère Studios, Wattpad content partnership
April 29, 2019
Lagardère Studios and Wattpad, the global multiplatform company for original stories, have announced a French-language partnership to bring Wattpad stories to screens. Lagardère Studios will gain exclusive first-look rights for all French-language content uploaded to the platform to produce projects for TV, film, and digital adaptations.
Projects for the partnership will be selected by combining Lagardère Studios’ guidelines with Wattpad’s Story DNA Machine Learning technology, which the company uses to identify stand-out stories among the half a billion uploads that have been shared on the platform. As the first company involved in the partnership, DEMD will benefit from a priority window.
Christophe Thoral, President & CEO of Lagardère Studios, commented: “The success of Lagardère Studios comes from the richness, quality and originality of content produced for all audiences. This collaboration with Wattpad is a wonderful opportunity and provides our fiction producers in France with a new source of creation”.
Aron Levitz, Head of Wattpad Studios, added: “Innovative entertainment companies all over the world understand that data and technology can bring new insights to the development process and help find exciting new voices. Lagardère Studios sees the enormous opportunity of tapping into Wattpad’s global French-language communities and bringing their stories to screens everywhere. We’re thrilled to work with them to create opportunities for French writers everywhere.”