Samsung has unveiled a TV that switches from a landscape orientation to a vertical portrait  so that it can easily display smartphone content. The 43in set is called Sero and comes with an integrated easel-like stand on which the screen pivots.

Sero will come with a microphone and Samsung’s virtual assistant Bixby built in. It can also be set up to display photographs, a clock face or other images. Among the content users might choose to watch on it may be a new series of shows by Snapchat, designed for mobile consumption and set to be launched in May only in Korea at first.

Meanwhile Samsun reported slowing results with lower operating profit as Chinese rivals eat into the smartphone and display markets. There is also falling demand for memory chips. Net income fell to 5.11 trillion won ($4.4 billion) in the three months ended March. That compares with the 5.7 trillion won forecast.

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