Deltatre extends Blackbird partnership
May 1, 2019
Colin Mann @ SportsPro Live
Forbidden Technologies, the developer and seller of the cloud video platform Blackbird, has announced that Deltatre has signed an agreement to extend its use of Blackbird for a further 12 months.
Deltatre is a global provider of digital and broadcast services within the sports sector. The company works with rights owners and rights holders to grow the popularity of sports by giving fans even more exciting and immersive experiences. Achieving this enhances the brands of sports leagues, federations, franchises, TV networks and other content providers.
Deltatre uses Blackbird for the fast turn-around of long and short-form game highlights and clips for a wide range of sports including rugby, cycling and athletics. Once clipped, edited and enriched, game highlights can be distributed to social, mobile, web, OTT and on-demand platforms simply and quickly. Deltatre runs Blackbird on the Microsoft Azure cloud platform with users able to rapidly edit, manage and distribute content collaboratively from North America and Europe, all through a browser using limited bandwidth.
Deltatre CTO, Jon Hanford, said: “We’re excited to commit to another year leveraging Blackbird’s technology to help enhance the content our customers provide to their audiences. Their flexible platform is best-of-breed in the space and a natural partner for a company like Deltatre that is obsessed with maximising fan engagement.”
Forbidden CEO, Ian McDonough, aded: “Deltatre is one of our key OEM customers and we are delighted that they have extended their partnership with us. It demonstrates the power and agility of Blackbird when rapidly delivering high quality content to fans across multiple online channels. We see increasing opportunities to expand the use of Blackbird in the sports sector as the demand for sports clips and highlights continues to grow rapidly. Fans want to keep up with all the latest sports action almost instantly on a variety of different platforms and Blackbird is ideally positioned to help sports broadcasters and rights holders meet this demand.”