Forecast: E. Europe to pass 26m SVoD subs by 2024

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Eastern Europe will have 26.19 million SVoD subscriptions by 2024; up from 10.02 million recorded by end-2018. Russia will supply 8.77 million to the 2024 total, with Poland bringing in another 6.32 million. Together, they will account 58 per cent of the region’s total.

The Eastern Europe OTT TV and Video Forecasts report estimates that Russia became the SVoD subscription [an SVOD subscriber can have more than one subscription] market leader in 2018, by overtaking Poland. However, it will take until 2023 for Russia to generate greater SV0D revenues than Poland as its subscribers pay lower fees.

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