QYOU Media has partnered with player.pl, Poland’s leading OTT service, to bring eight new shows to its platform. The shows will debut under the company’s Polish arm, Q Polska, and reflect the region’s unique internet culture with digital-first programming from some of the country’s most talented and popular content creators.
With the average Polish consumer increasingly watching short-form video content on social media platforms like YouTube and Facebook each month, there’s a growing opportunity for OTT players to capitalize on this market. Player.pl, which had a monthly audience reach of 5.5 million this march, is bringing Q Polska to its platform to leverage this trend.
Q Polska, in partnership with European multi-channel network Mediakraft, is turning four of Poland’s top YouTube channels with more than 24 million combined monthly views: Topowa Armia, Lejdis, Waksy,Włodek and Markowicz, into dedicated shows. It has also created four brand new themed shows, Muzyka, Niezwykłe wyzwania, Odkrywcy, Komedia, which are based on its extensive knowledge of what type of content young Polish viewers are actively seeking out online.
“Millennials and Gen-Zs make up a significant number of our audience, so it is essential that we can bring the creativity and dynamism of internet culture to our service. We chose Q Polska because they have their finger on the pulse about what’s trending and entertaining for young Polish audiences, and can turn content that’s hugely popular online into longer TV-like programming.” says Maciej Gozdowski, Managing Director of player.pl.
Launched in 2018, Q Polska is the first channel QYOU Media fully localized for a European market. It features talent from multi-channel network Mediakraft’s stable of entertainers as well as the region’s top creators, who have a combined social reach of nearly 10 million followers. Q Polska was originally launched on Play Poland’s over-the-top (OTT) service, Play Now. Most recently, it was made available on TOYA’s TV service and via the TOYA GO mobile app.
“Younger audiences in Poland are always seeking out the very best of online video content, which is why we have been rapidly growing our presence in the region. Player.pl is the region’s number one OTT service, providing the perfect platform for us to increase our reach,” said Curt Marvis, CEO, and co-founder of QYOU Media. “We couldn’t be more excited for Player.pl audiences to see the shows we have been developing with Mediakraft. They are fun, fresh and shine a light on the very best of Poland’s viral video culture.”