ProSiebenSat.1, Discovery launching Joyn streaming service
May 9, 2019
Joyn, a joint venture of ProSiebenSat.1 and Discovery, will launch a new streaming service in Germany offering live streams from over 50 TV channels. Additionally, the service will feature an extensive VoD catalogue of original series, shows, exclusive previews and local content.
A range of content will be available seven days before TV broadcast and 30 days after on catch-up. Joyn (frmerly 7TV) wi;; be available on smartphones, tablets, web and smart TVs.
Alexandar Vassilev, CEO and Managing Director of Joyn, commented: “As the truly local premium platform, we are aiming to transform the German video entertainment market. Our focus is exclusively on the needs of our audiences and we commit to actively listen and reflect their feedback as we make our platform a success. Taking our first steps in the coming months, we invite everyone in Germany to #joynthejourney and our passionate team of 250+ colleagues to build the German “Champion of Choice” video platform together.”
Katja Hofem, CCMO and Managing Director Joyn, added: “Authenticity and humanity, a brand that listens to the user: that’s Joyn. We are combining not only the programming of ProSiebenSat.1 and Discovery, but also the content of many other partners. And of course we will entertain our users in the future with a lot of exciting, exclusive and self-produced content – including Klaas Heufer-Umlauf and Katrin Bauerfeind.”
The Joyn app’s official launch will be accompanied by a major marketing campaign on all channels of ProSiebenSat.1, Discovery and beyond. Havas München is creatively implementing the campaign.