The all-new Apple TV app is now available in over 100 countries across iPhone, iPad, Apple TV and select Samsung smart TVs.

With the free iOS 12.3 and tvOS 12.3 software update, customers around the world can now subscribe to Apple TV channels within the Apple TV app — paying for only the ones they want — and watch on demand directly in the app. In the US, Apple TV channels include popular services such as HBO, Starz, SHOWTIME, Smithsonian Channel, EPIX, Tastemade and new services like MTV Hits, with more to be added over time around the world.

Through Family Sharing, up to six family members can share subscriptions to Apple TV channels. Subscribers can watch and download shows and movies both online and offline.

Apple TV app users worldwide can now enjoy personalised recommendations of shows and movies from more than 150 video apps and streaming services and over 100,000 iTunes movies and TV shows, including a collection of 4K HDR titles available to browse, buy or rent . The Watch Now section features Up Next, where users can quickly find and watch their favorites with activity synced across devices, as well as explore expertly curated collections based on a secure and comprehensive understanding of users’ viewing interests.

Customers can also enjoy a new, dedicated Kids section, highlighting editorially handpicked shows and movies for kids of all ages, alongside the breakthrough Sports section that makes it easy to find games and receive notifications about favourite teams and leagues