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Ofcom introduces ‘best deal’ rules

May 15, 2019

Broadband, phone and TV customers must be told when their contract is coming to an end, and shown the best deals available, under new rules announced by UK comms regulator Ofcom.

Ofcom wants customers to be able to take advantage of choice in broadband, phone and TV, and get the best deals for their needs. This could be by switching provider or agreeing a new deal with their existing one.

To help people do this, Ofcom is requiring broadband, TV, mobile and home phone companies to send their customers the information they need about their contract, when they need it, so they can choose the best package for them. These protections are the latest in Ofcom’s Fairness for customers programme.

Ofcom research shows that more than 20 million customers have passed their initial contract period. Many of these could be paying more than they need to.

People who bundle their landline and broadband services together pay, on average, around 20 per cent more when they are ‘out of contract’. This rises to 26 per cent among customers who bundle their pay-TV with these two services.

Around one in seven customers (14 per cent) don’t know whether they are still tied to their original deal; and around one in eight (12 per cent) believe they are ‘in contract’, but don’t know when this period ends.

Therefore, Ofcom has stepped in to ensure fairness for customers, by forcing telecoms and pay-TV companies to warn customers between 10 and 40 days before their contract comes to an end. These alerts will be sent by text, email or letter. They will include:

  • the contract end date;
  • the price paid before this date;
  • any changes to the service and price paid at the end of this period;
  • information about any notice period required to terminate the contract; and
  • the best deals offered by their provider, including telling loyal customers what prices are available to new customers.

People who choose to stay with their provider without signing up to a new contract will be sent a reminder every year about their firm’s best deals.

“We’re making sure customers are treated fairly, by making companies give them the information they need, when they need it,” advised Lindsey Fussell, Ofcom’s Consumer Group Director. “This will put power in the hands of millions of people who’re paying more than necessary when they’re no longer tied to a contract.”

The changes will involve providers sending personalised and tailored information to millions of individual customers. To make sure they get this right, companies will have nine months to make the necessary changes to their systems and processes. Customers will start receiving the notifications from February 15th 2020.

Ofcom’s Fairness for customers campaign has also recently introduced:

  • money back for broadband and landline customers when things go wrong;
  • clear, honest information for broadband shoppers – before they commit to a contract – about what speeds they will get; and
  • a major information campaign and website, Boost Your Broadband, to help people get faster broadband and save money.

On July 1st 2019, new rules will come into effect that will make it quicker and easier to switch mobile provider.


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