Research from analysis firm Parks Associates shows that approximately 22 per cent of US broadband households use an antenna to watch over-the-air broadcasts. Households with both antennas and pay-TV subscribe to multiple OTT video services and are more likely to own connected entertainment devices than are average broadband households or pay-TV-only households.
“We see two different groups of antenna users today,” said Brett Sappington, Senior Director of Research, Parks Associates. “Some do use antennas exclusively, providing them with a no-cost way to get quality entertainment, live sports, and news. However, a second group uses antennas and over-the-air content as a supplement to a much larger entertainment portfolio. This segment is leading the demand for universal discovery across multiple content sources that simplifies the process of quickly finding something to watch.”