Findings from analyst firm Leichtman Research Group indicate that the largest pay-TV providers in the US – representing about 95 per cent of the market – lost about 1,325,000 net video subscribers in Q1 2019, compared to a pro forma net loss of about 305,000 subscribers in Q1 2018.
The top pay-TV providers now account for about 87.8 million subscribers – with the top six cable companies having 46.7 million video subscribers, satellite TV services 28.3 million subscribers, the top telephone companies 8.9 million subscribers, and the top publicly reporting Internet-delivered (vMVPD) pay-TV services 3.9 million subscribers.
Key findings for the quarter include:
“Overall, the top pay-TV providers had a net loss about 1,325,000 subscribers in Q1 2019. The leading pay-TV provider in the US, AT&T, accounted for 47 per cent of the net losses in the quarter,” said Bruce Leichtman, president and principal analyst for Leichtman Research Group, Inc. “Q1 2019 was the third consecutive quarter of record pay-TV net losses. This accelerated downturn in the pay-TV market coincided with the decisions by AT&T and other providers to increasingly focus on long-term profitability when acquiring and retaining subscribers.”
|Pay-TV Providers||Subscribers at end of Q1 2019||Net Adds in Q1 2019|
|Total Top Cable||46,688,911||(333,700)|
|Satellite Services (DBS)|
|Total Top Phone||8,886,000||(107,000)|
|Total Top vMVPD^^||3,932,000||(76,000)|
|Total Top Providers||87,824,911||(1,325,700)|
Sources: The Companies and Leichtman Research Group, Inc.
* LRG estimate
** Includes a change in reporting methodology – net adds are an LRG estimate
^ AT&T now combines totals for DIRECTV and U-verse into ‘Premium TV’ – separate results are LRG estimates
^^ Internet-delivered (vMVPD) does not include Hulu with Live TV, YouTube TV, PlayStation Vue, fuboTV, or Philo, which do not publicly report subscribers
Company subscriber counts may not solely represent residential households
Top pay-TV providers represent approximately 95 per cent of all subscribers
Top cable does not include overbuilder WOW with 398,000 subscribers