MainStreaming, a technology provider enabling broadcasters, media and enterprise companies to deliver online streaming, has secured $6 million in a new round of funding, bringing its total raised to over $10 million. This round was led by Indaco Venture Partners SGR, together with Sony Innovation Fund and existing investor, United Ventures.
MainStreaming will use the funds to enhance its position in its two core markets, broadcast and online gaming, and enable its customers to meet the ever-growing demand for streaming and seamless gaming interactivity over the internet.
Its proprietary and disruptive technology enables broadcasters to stream live and on-demand and compete with major providers, such as Netflix, Amazon Prime Video, and Hulu. MainStreaming’s solution has already been deployed with leading broadcasters, including Sky Italia, which uses the service to stream premium live, linear and on-demand content, enabling it to offer consumers access to their favourite content over broadband connections.
MainStreaming will also be using the investment to support its expansion into one of the fastest growing industries, cloud-based gaming. Its unique HyperNode solution, guarantees online providers and console developers a cutting-edge service, ensuring their customers a high-quality gaming experience.
”We’re excited to join the MainStreaming family, and we have great confidence in the MainStreaming team and technology,” said Gen Tsuchikawa, Chief Investment Officer of Sony Innovation Fund. “It was the obvious choice in a world where consumer expectations around video quality and interactivity are of critical importance.”
“The online video industry is facing increasing pressure from customers, with broadcasters and online gaming providers facing particular challenges to ensure a consistent, high quality of service, particularly in live environments,” said Antonio Corrado, CEO at MainStreaming. “With our technology specifically built for today’s streaming environment, MainStreaming is perfectly situated to offer broadcasters and online gaming providers the tools to deliver the highest quality of experience to their customers around the world. This latest investment will enable us to reinforce our position in the market and expand our reach across two priority regions, Europe and the United States”.