Video streaming solutions provider VisualOn has announced the general availability of its Adaptive NightVision feature, which enhances its proprietary Media Platform player by allowing low-light or dark scenes to display more clearly for a superior viewing experience on mobile devices. Subscribers now have the ability to easily select the viewing effects they want directly on their mobile devices
“Something that looks great on a TV in a darkened room may not look good at all on a mobile phone in a coffee shop,” said Colin Dixon, chief analyst and founder, nScreenMedia. “The ability to adapt to a specific viewing environment is critical for service and content providers for every viewer to have a good experience. VisualOn’s solution is a great example of the type of player feature that viewers need to effectively compensate for mobile viewing conditions.”
Today’s cinematography trend is to shoot video with natural lighting, which can translate to a lack of contrast or brightness with certain scenes. When translating these scenes to mobile screens, especially in environments with glare, these viewability issues become more pronounced. VisualOn’s Adaptive NightVision is built on an advanced algorithm that analyses the video, in real time, for contrast, brightness, colour saturation and key metrics. Viewers can easily set their preferred experience through a simple slider directly in the Media Platform player.
“Our successful demonstration at NAB and the recent feedback from The Long Night episode of Game of Thrones has prompted greater urgency for Adaptive NightVision,” said Michael Jones, SVP and Head of Business Development, VisualOn. “As streaming services mature, consumers want to experience the same quality that is provided by their traditional TV service on their mobile devices. We feel this is really a democratisation of content. Adaptive NightVision provides an optimal viewing experience for mobile devices by giving control to consumers while not limiting artists to create content for small screen viewing.”