Redbox, the US destination for new-release movies and games, has selected You.i TV to develop and deliver an improved user experience for the Redbox On Demand service, starting with its most popular platform – Roku.
The new application is the first in market to be developed for Roku using the highly flexible React Native development framework. Using React Native and You.i TV’s cross-platform SDK, Redbox can provide better viewing experiences for consumers by enabling faster access to new features, a more compelling user experience and more consistency across platforms.
“With Redbox On Demand, we want to make our great content available to as many viewers as possible on as many devices as possible,” said Lowell Bike, Director of Product Management, Redbox. “You.i TV’s technology makes it easier for Redbox to innovate. It enables us to provide the same great user experience from mobile to living room, regardless of where our viewers are watching, without the constraints of native development for every device.”
Breaking the mold of templated apps, Redbox will extend the React Native codebase that underpins the Roku app to improve the user experience across future platforms — including Android TV, tvOS, Amazon Fire, Xbox One, and Smart TVs like Samsung Tizen and LG.
“As it has done so often throughout its history, Redbox is using product innovation to drive business results,” said Andrew Emmons, Chief Technology Officer at You.i TV. “Its first-ever use of React Native to power apps on Roku and countless other devices will help it create improved experiences that can reduce investment costs and drive viewership.”