W Series has announced a new partnership with NBC Sports to broadcast the entirety of the series’ inaugural season in all 50 US states. Fans across the US will now be able to watch all the season’s races from the all-female championship.
The new deal includes six, one-hour encore presentations of W Series races, broadcast in HD.
“We are making history each time our W Series drivers – 20 of the world’s fastest female drivers – line up on the grid,” said Catherine Bond Muir, CEO of W Series. “So, it’s important we make this incredible show available to as many fans as possible from all around the world, and we are delighted to add NBC Universal to our growing portfolio of leading broadcast partners for this important global market.”
“NBC Sports is excited to announce this new partnership with the W Series for its inaugural season,” added Michael Perman, VP, Programming, NBC Sports. “We are thrilled to have the opportunity to add more women’s sports and racing to our portfolio, and continue to give our consumers new and exciting content to enjoy.”