Sunset+Vine extends ICC production deal

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Sunset+Vine, the UK independent TV sports production and media company, has been awarded a new four year host production deal by the ICC covering all live event production services for ICC TV until 2023, excluding the India events in 2021 and 2023.

In addition, Sunset+Vine will also produce daily highlights packages for all events. The contract was awarded under competitive tender.

The ICC Live Events 2019-2023 contract covers 11 tournaments: the Men’s and Women’s T20 World Cups; the Women’s Cricket World Cup; the Under 19 Cricket World Cup; the inaugural World Test Championship, as well as the various qualifiers for these tournaments. They will take place across seven host destinations: Australia, England & Wales; South Africa, New Zealand, West Indies, Zimbabwe and the UAE.

Jeff Foulser, Chairman of Sunset+Vine, commented:  “Over the last four years the ICC and Sunset+Vine have been together on a journey to set the bar in cricket broadcasting and to deliver a truly world-class product for broadcasters and cricket fans. ICC TV was successfully established – a ground breaking model for how a governing body and production company can collaborate. The partnership has allowed us to be more ambitious, more adventurous and more creative. This approach will see new viewers converted to this magnificent sport through engaging and dynamic coverage. We are truly excited by the opportunity.”


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