Pluto TV, the free streaming service recently acquired by Viacom, is strengthening its European distribution with launches on Amazon Fire TV devices and Amazon Fire Tablets in the UK, Germany and Austria. Pluto TV’s thematically curated channels are available on Amazon devices in all three markets effective immediately.
In addition, Pluto TV and Viacom International Media Networks (VIMN) are set to expand the service’s programming slate in Germany and Austria with the launch of new branded channels MTV Pluto TV, MTV Dating and MTV The Shores, as well as popular Nickelodeon content, marking the first time that Viacom channels debut on Pluto TV outside of the US.
The launch on Amazon Fire TV devices and Amazon Fire tablets in the UK, Germany and Austria marks a milestone in the European expansion of the ad-supported streaming service, with a significant growth in reach and number of unique market-tailored channels. Pluto TV offers more than 50 channels in the UK and more than 20 in Germany and Austria, featuring interest-led channels such as drama, independent and blockbuster movies, true crime, documentaries and much more.
“The launch of Pluto TV on Amazon streaming and mobile devices in Europe takes us one step closer to fulfilling our mission to entertain the planet. Our line-up of diverse, thematic channels and premium programming are a perfect match with Amazon’s vast and engaged customer base, especially now that in Germany and Austria we added Viacom content to our pipeline” states Olivier Jollet, Managing Director Europe, Pluto TV. “Amazon’s advanced streaming technology and user-friendly interface makes it easy for audiences to discover Pluto TV and experience the ultimate TV-like lean back viewing experience on a leading OTT device. For brands, the benefit of advertising on Pluto TV is that it’s a high-quality, brand-safe environment.”