Reach TV, the entertainment network for people on the go, has partnered with Overtime, the fast-growing sports network for the digital generation, and will add Overtime’s unique content to the Reach TV programming lineup. Initially, two Overtime shows -“Lie Detector” and “Different”- will be placed into Reach TV’s rotation, in addition to top highlights from Overtime’s Instagram account.
These two shows “Lie Detector” and “Different” fit organically into Reach TV’s programming lineup, which is exclusively built on showcasing short form episodes for viewers with bustling lifestyles and diverse interests. Reach TV’s screens are strategically placed at dozens of airports including the top 20 DMA locations in the US.
Overtime has accumulated a massive community of athletes and fans. In just two years, the company has gone from 1 million monthly video views to more than 550 million views. And every month, one out of every seven Americans between the ages of 18–24 consumes Overtime videos Its short-form programming, which focuses on covering the world’s top emerging talents in basketball, football, soccer and esports and offering a platform where they can “tell their stories”, fits seamlessly with the kind of programming that thrives with Reach TV’s audience, who are looking for quick bursts of entertainment while on-the-go.
“We’re excited to bring Overtime content to even more fans through our partnership with Reach TV,” said Zack Weiner, Overtime’s president and co-founder. “This only adds to the tens of millions of people that already view our content each month, and provides Reach TV with what the data shows is the most engaging content in sports.”
“Overtime is the perfect sports programming partner for the Reach TV format with its original programming that is already made for short-form viewing”, said Reach TV Co-Founder and CEO Lynnwood Bibbens. “Overtime is adding sports genre programming which is among the most in-demand genre among Reach TV viewers, who have traditionally been exposed to sports talk- show cable formats at airport locations. We look forward to growing our partnership as we entertain millions of on-the-go travelers with original programming that was built just for them.”
Reach TV continues to solidify its total short-form content offering for viewers with cutting-edge programming that includes lifestyle, pop culture, news and sports categories from the world’s most innovative content creators such as TicToc by Bloomberg, Cheddar, Hearst and Newsy. Reach TV is also taking traditional, 30 minute programming blocks and converting them into exclusive short-form versions specifically for the Reach TV network with partners like A&E Networks. Reach TV provides short form content to 26 million unique TV viewers across 46 airports including the top 20 DMA markets.
“With Overtime, we are building a TV network that engages viewers who have been in need of a better entertainment experience while traveling,” said Ron Bloom, Reach TV Co-Founder. “As we continue to add compelling content, we are captivating the business traveler, for an average of 38 minutes, which is a very highly sought audience for brands and marketers.”