SpotX, the global video advertising and monetisation platform, has announced the appointment of Dr. Neal Richter as its first Chief Scientist. Richter will head up SpotX’s new Salt Lake City, Utah office which will serve as a hub for research and development teams. Reporting directly to J. Allen Dove, SpotX’s Chief Technology Officer (CTO), Richter will invest in SpotX data science and machine learning efforts as well as the greater RTL Group’s work in artificial intelligence.
Along with growing the Utah-based team, Richter will be responsible for assessing the company’s data science needs across the SpotX platform by designing, refining and implementing various models to build on the work that SpotX has already accomplished. Leveraging his expertise in artificial intelligence and machine learning, Richter will collaborate with SpotX’s Product Team to employ those technologies to streamline workflows from product ideation to deployment. Specific areas of focus for Richter will include market dynamics and intelligence, audience data, forecasting, x-device measurement, platform efficiency algorithms as well as fraud detection and prevention.
“At SpotX, we view data as the glue that ties together our key initiatives across online video, over-the-top, connected TV, and linear TV,” said J. Allen Dove, CTO at SpotX. “Neal’s expertise in data, artificial intelligence and machine learning, along with his deep knowledge of the online advertising space, will allow him to supercharge our ability to achieve our goals of better connecting TV and digital video on behalf of media owners and buyers around the globe.”
“I’m excited to work with such a renowned video advertising and monetisation platform to refine its artificial intelligence and machine learning strategy,” said Richter. “Video content consumption and advertising is rapidly evolving, SpotX is already leading the pack in solutions and I’m glad to be part of the revolution.”