Germany: 73% of TV consumption is linear content
June 5, 2019
Linear TV accounts for 73 per cent of daily time spent watching video in Germany, but this figure drops to 53 per cent among 14-25 year-olds.
SVoD services, such as Netflix, account for 13 per cent of the total viewing time, rising to 25 percent for 14.25 year olds, according to a study by briadcast giant RTL.
Streaming services account for 14 per cent of the daily time spent watching content among 14-25 years old, and 6 per cent both in total and for the group aged 26-35.
In terms of advertising, linear TV comprised of 80 per cent of all video advertising, compared to 6 per cent for Youtube and 6 per cent for Facebook and Instagram combined.