Germany: 73% of TV consumption is linear content

  •   
  •   
  •   

Linear TV accounts for 73 per cent of daily time spent watching video in Germany, but this figure drops to 53 per cent among 14-25 year-olds.

SVoD services, such as  Netflix, account for 13 per cent of the total viewing time, rising to 25 percent for 14.25 year olds, according to a study by briadcast giant RTL.

Streaming services account for 14 per cent of the daily time spent watching content among 14-25 years old, and 6 per cent both in total and for the group aged 26-35.

In terms of advertising, linear TV comprised of 80 per cent of all video advertising, compared to 6 per cent for Youtube and 6 per cent for Facebook and Instagram combined.


  •   
  •   
  •   

You must be logged in to post a comment Login