Advanced Television

Research: Pay-TV revenues to fall to 2010 levels

June 6, 2019

Pay-TV revenues for 138 countries peaked in 2016 at $205 billion (€182.4bn). Revenues will fall by 14 per cent to $177 billion in 2024 according to Digital TV Research. This is the same level as 2010 – despite the number of pay-TV subscribers climbing by 380 million between 2010 and 2024.

Simon Murray, Principal Analyst at Digital TV Research, said: “Subscriber growth is mainly in developing countries where ARPU is lower than the developed countries. In addition, subs are moving away from standalone packages to double-play and triple-play bundles. Standalone packages are more lucrative to TV.”

Eight of the top 10 countries will lose revenues between 2018 and 2024. The US will fall by $21 billion – or down by 22 per cent. US pay-TV revenues peaked in 2015, at $106 billion, but its total will drop to $76 billion in 2024. The US is not the only loser, the UK will fall by nearly $1 billion between 2018 and 2024 – or down by 14 per cent.

Murray added: “On a positive note, India will gain $1 billion in pay TV revenues between 2018 and 2024 to take its total to $6.32 billion – up by nearly 20 per cent. India will move up from sixth to third place over this period. The second biggest winner will be Indonesia, with a $786 million gain.”

Revenues [subscription fees and PPV movies and TV episodes] will decline in 51 countries between 2018 and 2024 – so that means that they won’t fall in 87 countries.

The top five countries will account for 59 per cent ($105 billion) of global pay TV revenues by 2024. The next 15 countries will bring in a further 23 per cent ($40 billion). Therefore, the top 20 countries will contribute 82 per cent of pay-TV revenues by 2024.


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