Champions League final sets BT Sport audience record

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The 2019 Champions League final pulled in the largest ever audience for BT Sport in its six-year history.

A total audience of 11.3 million viewers, across all digital and TV platforms, tuned in to see Liverpool win the trophy with a 2-0 victory over Tottenham Hotspur on June 1st.

The BT Sport audience was around a third higher than last year’s final between Liverpool and Real Madrid when 8.5 million fans watched.

BT Sport broadcast the final to its TV subscribers as normal but it also made the game available for free via its OTT app, website and YouTube channel, with 6.5 million watching on television and 4.8 million across the digital platform.

The Europa League final, which took place days earlier, drew 6.3 million viewers as Chelsea thrashed Arsenal 4-1.

Pete Oliver, MD of Marketing at BT’s Consumer division, said: “This season’s UEFA Champions League and UEFA Europa League has been a great success for BT. Both finals were of huge interest with four English teams competing, which has never been done before in the history of both tournaments and came at the end of a season featuring incredibly entertaining matches that captivated the nation.”

“This year’s viewing numbers for the UEFA Champions League Final were the highest BT Sport has ever had across all channels and it was a third higher than last year with 11.3 million people watching across BT Sport’s digital and TV platforms,” he added.

BT Sport spent £2.1 billion on the rights for UEFA’s club competitions between 2015 and 2021.


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