Deltatre appoints Upadhyaya

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Deltatre, the global sports media technology provider, has announced former Verizon executive Bhavesh Upadhyaya has joined the company as VP of Online Operations in the Americas. Upadhyaya has a track record of growing monthly recurring revenues for sports and digital media companies. Most recently at Verizon, where he led the delivery of several high-value OTT platforms for major brands that reached millions of consumers on a daily basis.

As VP of Online Operations, Upadhyaya will oversee the delivery of client projects across the Americas, with the hire following a period of fast-paced growth for the Americas division of Deltatre. Since the opening of its regional office in LA in June 2017, the company has won several major sport contracts for OTT and owned-and-operated video services. Based in the LA office, Upadhyaya will drive the strategic direction for delivery and operation of these services. He will lead a fifty-person strong digital team spread across the three US offices of Deltatre.

Upadhyaya has extensive experience working with the world’s most influential companies in the live sports industry. He previously led the technical and professional services teams that managed global distribution for several of the world’s largest sporting events, including four Olympic Games and the first Super Bowl to be streamed online. Upadhyaya also won an Emmy award for his involvement in delivering a new approach to sports programming at the Beijing Olympics.

Commenting on the appointment, Deltatre’s President of Americas, Andrea Marini, said: “Bhavesh is a seasoned veteran of the industry. He’s a natural problem solver and team leader, and his track record in the technical delivery of sports services is second to none. Bhavesh is precisely what we need as Deltatre’s Americas business continues through a period of substantial growth.”

Upadhyaya added: “I’ve worked with Deltatre on many projects over the years, including the Beijing and Vancouver Olympics. As OTT changes the content delivery game in sport, I’m excited to be part of a company that’s driving innovation and the future of this technology for many of the biggest names in the business.”

Alongside overseeing projects in North America and Canada, part of Upadhyaya’s remit will be to work alongside Marini in growing Deltatre’s LATAM business. This will become a key focus for the company in the second half of 2019.


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