Onefootball, the football media platform, and SpotX, the advertising and monetisation platform, are collaborating to monetise Onefootball’s video inventory. The cooperation also includes the use of SpotX’s video ad server and video supply-side platform (SSP).
With a monthly reach of over 30 million viewers, Onefootball has become a popular platform for young soccer fans in recent years. In addition to breaking news, statistics, live results and video content, Onefootball also offers live games in selected markets. Thanks to the partnership with SpotX, media buyers can purchase instream inventory within the Onefootball video content as well as outstream inventory within the editorial content of the platform. Onefootball relies on SpotX’s outstream player for this purpose. The inventory is made available by SpotX via private marketplace on an I/O basis as well as programmatically.
“Onefootball, an internationally successful platform for the most popular sport in the world, is a great addition to our portfolio,” said Dr. Oliver Vesper, managing director SpotX. “As a global company that draws its strength from its deep ties in the local markets, we want to help our customers to monetise their content across different markets. After kicking the partnership off in Germany, the home market of Onefootball, the next step is to jointly roll out internationally. This will be planned, implemented, and supported by a global team with the expertise to successfully drive such an expansion.”
Lucas von Cranach, founder and CEO of Onefootball, added: “It is important for us to have a partner at our side who has the capability to support us in monetising our internationally available video inventory, but at the same time knows the challenges of the different local markets and can support us with its local presence on the ground. That’s why we rely on SpotX to build our content with value.”