Measat adds Travelxp 4K
June 17, 2019
By Chris Forrester
Mumbai-based Travelxp 4K continues its dramatic expansion across the world, and Malaysia’s Measat is the latest platform to add the Ultra HD channel to its portfolio.
The international travel channel will join MEASAT’s leading UHD video neighbourhood at 91.5°E, where it will be distributed to television platforms and operators in more than 100 countries across Asia.
Travelxp 4K is India’s first 4K/UHD channel and the world’s first 4K/UHD channel with content captured in High Dynamic Range (HDR). It offers hundreds of hours of world-class travel programmes from all over the world. It is produced by Celebrities Management Private Limited (CMPL), part of a holding company that operates 12 satellite channels around the world.
“Travelxp 4K is all about bringing the world to homes in stunning resolution. 10-bit REC2020 with HLG HDR will make the viewing experience more immersive and vivid. It’s not just about more pixels in 4K but better pixels,” explained Prashant Chothani, CEO, Travelxp 4K. “We are delighted to offer viewers a closer and more fascinating look at the world’s most beautiful travel destinations, cultures, and heritage like never before with our 100 per cent original and exclusive 4K programming. By joining Measat’s region-leading UHD lineup and content distribution platform, Travelxp 4K is well-positioned to reach significant audiences across Asia.”
“Measat is excited to partner with Travelxp to bring India’s first UHD channel to TV operators across Asia,” said Yau Chyong Lim, Chief Operating Officer, MEASAT. “UHD content is gaining further traction here in Asia, and the addition of Travelxp reinforces MEASAT as Asia’s preferred UHD distribution partner.”
The 91.5°E prime video hot slot is home to the MEASAT-3, MEASAT-3a and MEASAT3b satellites, forming the region’s strongest video neighbourhood. From 91.5°E, Measat supports broadcasters and DTH operators to distribute UHD, HD and SD channels to audiences across Asia, Australia, East Africa and South Eastern Europe.