Cloud video platform Blackbird has agreed what it describes as a significant six-figure, multi-year deal with A+E Networks.
A+E Networks, a joint venture between Hearst Communications and Disney, will incorporate Blackbird within its media infrastructure for a range of key video workflows. The use of Blackbird is designed to deliver major productivity enhancements across A+E Networks’ business.
A+E Networks has a portfolio of global brands that includes A+E, History, Lifetime, Lifetime Movies, fyi and Viceland. The integration of Blackbird will enable A+E Networks’ vast video library to be rapidly ingested and accessed in the cloud. Executives, producers, editors, marketers and others within A+E Networks will be able to view, edit and enrich content from anywhere, on any device. Blackbird will significantly accelerate the visibility, immediacy and management of A+E Network’s video archive for the repurposing of content.
Blackbird will also enable live clipping workflows. With the growth of live video aired across its portfolio, A+E Networks can quickly deliver content highlights to social media channels. In addition, the Blackbird Review app enables A+E Networks to review, comment and approve video content on handheld devices.
The agreement with A+E Networks continues Blackbird’s growth across North America and internationally. It follows recent deals with Peloton, MSG Networks, Deltatre, IMG, NRL and TownNews.
Blackbird develops, markets and licenses a powerful cloud video platform using its patented Blackbird technology. The technology underpins multiple applications, which are used by rights holders, broadcasters, sports and news video specialists, esports live events and content owners, post-production houses, other mass market digital video channels and corporations.
The Blackbird technology allows full visibility of multi-location digital content, improves time to market for live content such as video clips and highlights for social media distribution, and results in much more effective monetisation.