AT&T Media Strategy 2019
June 24, 2019
Examine the multi-billion-dollar investment into wireless, video and advertising services by AT&T in the report “AT&T Media Strategy 2019.” The report explores whether AT&T will reshape the media market in the United States for millions of subscribers to its cable services.
Providing an initial look at AT&T’s strategy, the report is designed to give analysts, vendors and strategists an accurate understanding of how AT&T’s strategy and investment has and will unfold over the next 12-24 months.
The report is a first in a series BIA will publish with partners to examine the technical advancements that are having a dramatic effect on the media business.