QYOU Media has announced its partnership with Watcho, the newly launched OTT platform by India’s largest DTH TV operator Dish TV, to bring The Q India’s 24/7 linear stream of digital-first content to its subscribers. This is the fifth distribution deal for The Q India.
India is home to almost half a billion young Indians aged between 20 – 30. Raised in the digital era, this tech-savvy demographic is always connected, always on and wants to consume digital content whenever and wherever they are. Dish TV’s unique OTT platform –Watcho aims to target this high-value age bracket by offering over 1,000 hours of short-form content, including original shows, movies and short films. As part of Watcho’s commitment to offer fresh and dynamic programming that speaks to young Indians, it chose to add The Q India to its line-up.
Akash Tyagi, Head OTT, Dish TV India Limited, said: “What sets Watcho apart from other services is that it was specifically created with young Indians in mind. This generation is actively seeking out exciting content from the internet, and we saw there was a huge opportunity to connect and engage with them more effectively by bringing the very best of it onto one platform. We’re always looking for new ways to make our service as relevant and engaging as possible, and The Q India will enrich our offering by enabling us to showcase some of the most talented influencers and content creators the region has to offer.”