Coca-Cola turns fans’ world’s upside-down with Stranger Things Arcade
June 27, 2019
Stranger Things is nearly back, and fans are raring, once again, to be transported back to the 80’s for a summer in Hawkins. As Stranger Things states – “One summer can change everything” and coincidentally, the summer of 1985 changed everything for Coca-Cola as well.
Launching on the 4th July, season three of the hit show will be set during the summer of 1985, when the whole of America, including Eleven, Will, Dustin, Mike, Lucas and the town of Hawkins, were talking about Coca-Cola’s latest release, “New Coke” – the introduction of a reformulated Coca-Cola, which received consumer protest and calls for original Coca-Cola to return, which it did in the form of Coca-Cola Classic as we still know it today.
To celebrate the partnership, Coca-Cola and Netflix are giving fans the ultimate chance to relive the 80’s and transport themselves to Hawkins via a Coca-Cola x Stranger Things Arcade; a pop-up gaming arcade that will feature some of the most nostalgic games in the show.
Guests will have the opportunity to win prizes via a live gaming leader board and enjoy Stranger Things photo moments, as well as Coca-Cola zero sugar, but the pop-up will not be all as it seems – a secret upside-down world will be hidden, only accessible to those with a Stranger Things eye!
And, for the first 800 who manage to enter the upside-down world, a limited-edition upside-down Coca-Cola x Stranger Things can will be waiting.
The Arcade will open its doors on the Eleven(th) of July at Shop 4 (Brick Lane, Spitalfields) and entry, play and refreshments are free.