Sweden: NENT Group, Tele2 expand distribution deal
June 28, 2019
Nordic Entertainment Group (NENT Group) has expanded its distribution agreement with Tele2 in Sweden. For the first time, NENT Group’s Viasat premium pay-TV channels will be available to customers of Tele2’s Boxer brand, while NENT Group’s TV3 and TV8 channels will be included in more of the basic TV packages offered by Tele2’s Com Hem brand.
From September 2019, Tele2’s Boxer customers can add NENT Group’s Viasat premium pay-TV channels to their subscriptions, which means that Viasat channels will be available on every major Swedish pay-TV platform. Boxer currently has approximately 350,000 customers in Sweden.
Tele2 will continue to offer Viasat channels as an add-on subscription to customers of its other brands, while NENT Group’s Viaplay streaming service will continue to be available to all Tele2 customers in Sweden as an add-on subscription.
In addition, Tele2 will continue to distribute NENT Group’s TV channels to its customers in Sweden as before. From July 1st 2019, TV3 and TV8 will be included in the basic TV package available via Com Hem’s Stockholm network, which is operated by Tele2 Sweden. As a result, TV3 and TV8 will reach an additional 300,000 viewers in Sweden.
The expanded partnership with Tele2 reflects NENT Group’s strategic focus on distribution deals that broaden the reach of its TV channels and streaming services across the Nordic region. Earlier this year, NENT Group extended its distribution agreements with YouSee, Stofa and Boxer in Denmark.
Kim Poder, NENT Group Chief Commercial Officer, commented: “Our expanded agreement with Tele2 confirms the relevance of NENT Group’s content and the unique value it brings to our partners. Every year, we offer 50,000 hours of live sport, the very best international films and series, kids’ content and no fewer than 20 fantastic originals, along with popular local non-scripted content. This multi-year deal means that more viewers than ever before can experience the content and stories that make us the Nordic region’s leading entertainment provider.”
Jessica Andersson, Head of TV Product, Tele2, added: “We always aim to offer good and relevant content to more customers, so it’s great that NENT Group’s channels can reach more people in Sweden through our partnership.”
Michael Bärlin, NENT Group Sweden Vice President of Partnerships and Business Development, said: “This agreement is historic – it gives Boxer customers access to Viasat channels for the first time and means that these channels will now be available on every major Swedish pay-TV platform. The addition of TV3 and TV8 to Com Hem’s basic package for an additional 300,000 viewers is equally great news since it shows the popularity of our channels with our partners’ customers.”