Fast & Furious support for legal content
July 1, 2019
By Colin Mann
In advance of the theatrical release of Fast & Furious: Hobbs & Shaw, the first stand-alone vehicle in the Fast & Furious franchise, which features Dwayne Johnson and Jason Statham reprising their roles as Luke Hobbs and Deckard Shaw, Universal Pictures has teamed up with The pro-copyright education body The Industry Trust for IP Awareness’s ‘Moments Worth Paying For’ campaign to create an exclusive trailer to combat film piracy.
In the trailer, featuring Johnson and fellow cast member Eiza González, the pair talk about the incredible gravity defying stunts and how the film takes the action to a whole new level. With over 30 gravity defying stunts, over 120 global stunt performers and over 500 kicks and punches, the film delivers epic action moments that are best seen on the big screen.
As with others in the Moments Worth Paying For series, the trailer directs audiences to the industry-funded film search engine, FindAnyFilm.com, which signposts legal content sources, so they can book, buy and watch at their convenience.
“Being able to work with Universal on a movie as epic and jaw-dropping as Fast & Furious: Hobbs & Shaw is truly incredible, as the film is full of high-octane, action-packed moments that really are best seen first on the big screen,” commented Sylvia Dick, Head of Audience Engagement, The Industry Trust. “With an engaged fan base from the Fast & Furious franchise and such a wide appeal, the film allows us to hit the 16-34 male demographic, who are continued key infringers. We’re so excited to welcome back Dwayne Johnson to the campaign, who has previously starred in three of our trailers; it’s a real testament to the cause that we have A-list talent backing our message and helping to inspire as many people as possible to choose official channels to watch their film and television content.”
“Once again we’re delighted to partner with The Industry Trust on this exclusive piece for Fast & Furious: Hobbs & Shaw, starring Dwayne Johnson and Eiza González,” declared Karen Charalambous, Group Marketing Director, Universal Pictures UK. “With such an exhilarating movie full of action-packed moments making its way to screens this summer, it’s incredibly important to encourage audiences to experience the action in the biggest and best way possible; in the cinema! We fully support the vital work that the Trust does, and hope to encourage audiences to choose legal routes to watch the big screen moments that we all work so hard to create.”
Fast & Furious: Hobbs & Shaw releases in UK cinemas on Thursday August 1st.