Tarima TV has launched its Latin concert channel using Veset Nimbus channel origination platform as Veset expands its presence in the US. The channel offers 24-hour Spanish language concerts in different Latin genres, currently reaching over 3.5 million households across the US.
Freddy Arias, Tarima’s Digital Media Executive, said: “In order to succeed in the fast changing content market Tarima has to be technologically agile. We use technologies and services which can deliver high quality experience without operational and technical complexity associated with legacy solutions. We are very excited to be embarking on this journey of running our network operations completely in the cloud. You needed to have a trusted partner to deliver mission critical solutions such as our channel playout. Veset’s team has provided a great support and we were able to launch our first channel within a few weeks, now we can launch new linear channels literally with a few clicks.”
Igor Krol, CEO of Veset, commented: “We are delighted to be working with Tarima. Expanding in the most vibrant media market in the world is a big milestone for Veset and we look forward to launching more US-based channels in the near future. We have designed our professional linear channel origination platform with companies such as Tarima in mind. New generation of media companies and content owners who see value delivering high quality linear television experience.”