Mediapro expands into China
July 2, 2019
From David Del Valle in Madrid
Spanish TV group Mediapro is seeking new opportunities in China to distribute its content through OTT platforms such as Tencent or IQIYI, and even invest in IP operators, according to a report by Expansión.
“In content we are looking for possible IPs to invest with Mediapro providing them with the International distribution,” said Pilar Jiménez, head of Mediapro China.
Mediapro is studying what International TV productions are the most appropriate “to localise and do the marketing to give them visibility and distribute them on the most important OTT operators like Tencent or IQIYI,” she added.
As for TV rights, Mediapro is already organising an International eSports tournament along with WUCG.
Earlier this year, Mediapro opened an office in Beijing (it also has offices in Hong Kong and Shanghai) following the acquisition of a 53.5 per cent stake in the group by the Chinese Orient Hontai.