Advanced Television

Mediapro bids €1.1bn for Italy’s Serie A

July 3, 2019

From David Del Valle in Madrid

Spanish TV group Mediapro has made a bid of €1.15 billion for the TV rights to Italian Serie A football for the 2021-2024 period, according to La Gazzetta dello Sport.

The Spanish TV company regards Italian Football rights as a strategic necessity, and so has increased its initial offer by €100 million.

Mediapro plans to produce the channel Canal Liga to broadcast all the football matches. It has added €55 million for archive rights and €78 million in production costs to the bid.

The Spanish TV group has already lost the Italian Football TV rights for 2018-2021 after the Italian League had refused its down payment of €1.6 billion to retain the rights.

Categories: Articles, Content, Rights