StarzPlay leads MENA SVoD market
July 3, 2019
StarzPlay, the SVoD service in the Middle East and North Africa (MENA), has been ranked as the region’s leading platform in terms of subscriptions for the second consecutive year, according to the IHS Markit Pay TV & Online Video Report MENA 2019.
StarzPlay has successfully retained its lead position with 29 per cent market share in terms of subscriptions. On the revenue front as well, StarzPlay is joint market leader with 32 per cent market share. A combination of exclusive content and the company’s ability to secure deals from telecom operators and device manufacturers regionally has enabled it to grow in the region.
Maaz Sheikh, CEO and Co-Founder at StarzPlay, said: “Our performance underlines the success of our strategy which has been threefold with a focus on content, the user experience and range of convenient payment options that are tailored to local market needs. It’s been a remarkable journey since our inception five years ago, and we look forward to continuing to drive value in 2019 and beyond as we link up with regional telecoms operators and brands in the entertainment space to help us remain one step ahead. As we continue to expand geographically, Saudi Arabia will undoubtedly remain a major focus as the largest market in terms of subscription and revenue growth potential. Moving forward we will continue to focus on acquiring locally relevant and popular TV shows and movies.”