Analyst: Netflix maximises ‘surprise drop’ strategy
July 8, 2019
Research by Ampere Analysis reveals Netflix’s adoption of a quick-release or ‘surprise drop’ marketing strategy for blockbuster unscripted A-list comedies such as Amy Schumer and Trevor Noah’s stand-up shows, and concerts such as Taylor Swift’s ‘Reputation’ Tour.
Nineteen per cent of Netflix
This content is restricted to site members. If you are an existing user, please login. New users may register below.
Other posts by :
- Eutelsat share price rockets
- AST SpaceMobile recovers after Verizon agreement
- Bank has mixed messages for AST SpaceMobile
- EchoStar clears key regulatory hurdles for Starlink deal
- Starlinks falling to Earth every day
- 650 Starlink D2C craft in orbit
- Bank upgrades SES to ‘Buy’
- Eutelsat shareholders reach agreement at AGM
- Ghana makes MultiChoice fee decision