Red Bee partners with Swedish Nenda

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Red Bee Media, a global managed services provider in broadcasting and media, has entered a partnership with Swedish streaming innovator Nenda, boosting the company’s efforts in disrupting the global B2B Television market. Nenda will leverage Red Bee Media’s Managed OTT and Distribution services in order to provide the hospitality industry with a unique streaming service, delivering the next generation television experience in hotel rooms worldwide.

The service, powered by Red Bee Media’s Managed OTT and Distribution Services, will offer hotel chains a cost efficient, content rich and highly customisable streaming service uniquely integrated with booking systems and loyalty programmes. The service will provide hotel guests with a whole new TV experience with high-quality, personalised and on-demand shows during their stay, far from the linear and impersonal content provided in hotels today. Guest will for example be offered channels and content based on the country from which they are visiting as well as on individual preferences. Going forward, Nenda plan to roll out similar services for other segments, including restaurants, bars and clubs, hospitals and elderly homes.

“Even in the most modern hotels the TV offering is often the same as in the 90s, where the guest has to flip through dissatisfying content in a foreign language, which leads to frustration rather than an entertaining experience. We want to change this and we have ambitious goals, planning to disrupt and revolutionise the B2B segment for TV & streaming on a global scale and the hospitality industry is just the beginning. With Managed OTT and Distribution services from Red Bee Media we are able to provide the best possible platform to our customers”, says Anders Hässel, CEO and Founder, Nenda

“We are proud and excited to be part of Nenda’s Journey from the start”, says Steve Nylund, CEO, Red Bee Media “Our Managed OTT offering is at the forefront of the industry and working with Nenda enables us to showcase its potential for giving any type of business the opportunity to leverage the possibilities of streaming video content”


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