JW Player, an independent video platform, and Ovation TV, an independent television and digital media company dedicated to supporting all forms of arts and culture, have announced a partnership to help expand its video distribution presence across all screens. The partnership will expand the reach and capabilities of OvationNOW, Ovation TV’s mobile, desktop, and connected-TV apps.
“Since launching in 2017, OvationNOW has quickly become the digital home for Ovation’s mobile and connected-TV consumer. We’re delighted to partner with JW Player to bring our amazing fans our series, movies, and docs more seamlessly and intuitively than ever before,” said William Marks, Ovation TV’s SVP of Business Development and Digital.
The refreshed OvationNOW app includes selective curation of short- and long-form arts-related content across all devices; as well as an authenticated TV-Everywhere (TVE) experience for cable consumers of the Ovation linear television network.
“In a world that is increasingly fractured and continuously accelerating, art is more important than ever. To continue our mission of bringing the power of art to the world we needed a partner that could reliably help us reach audiences no matter where they were,” added Elba Flamenco, Sr. Director of Content Partnerships, Ovation TV. “We look forward to our JW Player partnership to ensure we continue to reach both our audience engagement and revenue goals.”