Sky, C4 confirm FTA Cricket World Cup final
July 12, 2019
Having vowed to make the Cricket World Cup final free-to-air should England reach the final, Sky has confirmed a partnership with Channel 4 that will make the match available for the whole of the UK.
England overcame Australia at Edgbaston on July 11th to secure a final place against New Zealand at Lord’s on July 14th. It is the first final England have reached on home soil since 1979 and Sky Sports’ coverage of the match will be available free to air via Channel 4.
Viewers will be able to enjoy Sky Sports’ coverage from 9am as England try to lift the Cricket World Cup for the first time. Coverage will move to More4 from 1.15pm when the F1 British Grand Prix takes place, reverting to Lord’s after the race has finished. Live coverage from Lord’s will also be available on Sky One.
Sky UK and Ireland Chief Executive Stephen van Rooyen said: “England in the Final on home soil is a huge moment for sport in this country and we are proud to be the host broadcaster. Thanks to our strong relationship with Channel 4, we are partnering to make the game available to everyone, so the whole country can get behind England, and be part of a special national sporting event.”
Channel 4 Chief Executive Alex Mahon said: “This is fantastic news for cricket fans and the nation. This Sunday is a massive day for British sport with England tantalisingly close to lifting the Cricket World Cup for the first time and Lewis Hamilton setting his sights on his seventh season win at Silverstone – all live on Channel 4. The big winners of the strong partnership between Channel 4 and Sky are sports fans and viewers who want to come together for these big sporting occasions.”