FTA Cricket World Cup final attracts 8.3m viewers

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Sky and Channel 4’s shared FTA coverage of the Cricket World Cup final on July 14th – which saw England beat New Zealand in the competition’s first ever ‘super over’ – drew a combined TV audience of 8.3 million.

Sky’s Chief Executive UK and Ireland Stephen van Rooyen said: “Congratulations to England and everyone who has been part of the journey at the ECB. The ICC put on a terrific tournament. We’ve been proud host broadcasters of a home cricket World Cup, dedicating a channel and showing every single minute, which has been absorbing from the first ball to the unforgettable final delivery. Sunday saw a peak across Sky and Channel 4 of 8.3 million – a huge audience for a huge moment for British sport. On Sky’s channels our peak was 3.5 million alone, a fitting way to cap a terrific tournament.”

“We are proud of our long term cricket partnership, which has grown over three decades, delivering record investment into the sport. This partnership will continue with our coverage of the Men’s and Women’s Ashes this Summer, and by working with the ECB to deliver a new grassroots cricket participation campaign,” he concluded.

Due to some somewhat unfortunate scheduling, the game was up against the Men’s Wimbledon final which aired on BBC1 and saw Novak Djokovic defeat Roger Federer in a five-set thriller. The BBC reports that the game attracted a peak TV audience of 9.6 million.


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