As part of an ongoing initiative to transform the technology infrastructure that powers its products and services, global measurement and data analytics company Nielsen has migrated its core National Television Audience Measurement processing from traditional on-premise server processing to a cloud-based infrastructure. These assets serve as the foundation for the industry currency, underpinning over $70 billion dollars in advertising revenue in the US annually.
Working alongside with Amazon Web Services (AWS), this major initiative provides Nielsen with the key foundation to improve scalability, redundancy and reliability, which has never been more crucial in an industry that has seen the rapid advancement of technical capabilities and innovation.
“The move to a cloud-based engine is a significant undertaking and underscores Nielsen’s commitment to invest in technology that will benefit our clients and the industry as a whole,” advised Scott N. Brown, Head of Product, TV and Audio at Nielsen. “Cloud processing allows for greater flexibility and velocity, as we build new and enhance existing products. It will also give us the opportunity to spend more time innovating and less time on managing infrastructure.”
“Nielsen’s move to AWS will help them become a more agile organisation in the cloud and accelerate their work in helping companies around the world understand viewership data,” suggested Stephen Orban, General Manager at AWS. “AWS’s breadth of services, scalability and reliable infrastructure will help Nielsen drive product innovation that offers new ways for their network, publisher, agency and advertising customers to monetise their data.”