Deltatre powers next-gen fan experience for CAF
July 19, 2019
Deltatre, the global sports media technology provider, has been selected by the Confederation of African Football (CAF) to power its digital properties, in a move that will enable the body to more effectively distribute content and future-proof its fan engagement strategy.
CAF selected the Forge platform, Deltatre’s sport-focused content management system, to underpin the official launch of a new website and mobile applications in support of the Total Africa Cup of Nations, which concludes on July 19th.
The deployment of this solution means that Forge now powers four of the largest football online platforms in the world, including FIFA, UEFA and AFC.
Following the successful migration to Forge, CAF and Deltatre will now work together to launch a new website for the confederation that will include new engagement and monetisation functionality, including the ability to cover live events quickly and easily with the delivery of text, photos, and videos in an engaging stream.
“Deltatre has proven its capability to deploy scalable, fan-first solutions under immense pressure and against tight deadlines,” says Abdel BAH, Director of Marketing at CAF. “The Total Africa Cup of Nations, Egypt 2019 has been watched by millions of football fans across the region, and when looking for a partner it was immensely important to us to find one that has proven heritage in delivering reliable technology solutions that can handle extreme spikes in traffic. I’m happy to say that we found that in Deltatre.”
Gilles Mas, President of Global Football at Deltatre, added: “Africa is a hotbed of innovation when it comes to delivering football at scale, in high quality, across the region. And there is no clearer a leader in the space than CAF. Working with the team to deliver a digital destination where fans can keep up to speed with what’s happening during the tournament has been an honour, and we look forward to continuing the momentum behind its success long into the future.”