Mediapro to launch football channel in Italy

  •   
  •   
  •   

Italian Serie A has backed the launch by Spain’s Mediapro of a corporate football TV channel, branded ‘Lega’, for the period 2021-2024, with a rights fee of €1.3 billion.

The Italian football teams have welcomed Mediapro’s channel and have asked Serie A League to reach an agreement with the Spanish company before September 30th.

Mediapro would launch the Lega channel – that would include all football content from Serie A – to sell to platforms like Sky, Mediaset, DAZN and other possible services with an annual revenue forecast of €1.1 billion.


  •   
  •   
  •   

You must be logged in to post a comment Login