Apple’s Services revenue overall for the quarter to June, including Apple TV, was $11.4 billion (€10.2bn), up from $10.1 billion for the prior year period. Products revenue fell from $43 billion to $42.3 billion. iPhone sales – down from $29.4 billion to $25.986 billion – contributed most to the fall.
CEO Tim Cook highlighted the launch of the new Apple TV app in over 100 countries in May. He claimed monthly viewers on the Apple TV app in the US sere up 40 per cent year-on-year but revealed no numbers. He said success was down to the integration of content from “over 150 leading content providers all in one place” as well as the “broader secular move to OTT services.”
Cook said that Apple was engaging with the move to OTT by enabling users to pay only for channels they want, by its “massive library” of over 100,000 iTunes movies and shows. It is launching its new original programming SVoD offering Apple TV+ later this year.