With the new Premier League season kicking off imminently, BT Sport is offering a new viewing experience; BT Sport Ultimate.
BT Sport Ultimate will provide viewers with the “best viewing experience possible” on the platforms and devices they use to watch BT Sport. Depending on the platform, it will deliver pictures and sound in UHD, HDR and – exclusively via BT TV – Dolby Atmos sound. Recognising the increasing use of mobiles to watch live sport, HDR will transform the sports viewing experience on mobile devices, maximising the colour and definition capabilities of smartphones and tablets.
BT Sport Ultimate is now available to BT TV customers (replacing the BT Sport 4K UHD channel) and to EE 5G pay monthly customers. It will soon extend to other BT Sport customers, such as EE 4G pay monthly customers and those who watch via the BT Sport App or via Sky. The UK’s first 5G network, EE 5G, will be the only place to get free access to BT Sport Ultimate.
BT Sport’s first live match in HDR will be this Sunday’s FA Community Shield clash between Liverpool and Manchester City.
Pete Oliver, managing director marketing of BT’s consumer division, said: “The launch of BT Sport Ultimate means BT is first to market with the launch of a new innovation, allowing our customers to take the sports viewing experience on mobile to a level unmatched anywhere. This is the latest step in our Best Connected plan, to offer our customers the best content and the best technology, through partnerships with the world’s most innovative companies.”
BT Sport customers can also look forward to some new faces in the studio for the new season, including former England striker Peter Crouch, former England midfielder Joe Cole, and England star Karen Carney. They join former Arsenal and Netherlands forward Robin van Persie, recently confirmed as joining the BT Sport team, which includes Rio Ferdinand, Steve McManaman, Glenn Hoddle, Rachel Brown-Finnis and Michael Owen.