Twitch’s Ninja jumps to Microsoft’s Mixer

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Twitch, Amazon’s popular video game streaming platform has lost one of its biggest stars having seen him jump ship to rival site Mixer, owned by Microsoft.

Tyler Blevins, known more commonly online as ‘Ninja’, had amounted 14.7 million followers on Twitch, mostly through playing Fortnite – and presumably playing it well.

Ninja will kick off his first Mixer stream during Lollapalooza 2019, from August 2nd through August 4nd, at Ninja’s Dojo inside the Red Bull Outpost.

“I never would have thought that I could build a career by doing what I love, and I am extremely grateful for the incredible experiences that I have had. As I look at the next step in my career, achieving bigger goals in the gaming industry with Mixer will allow me to have the perfect balance of opportunities and success. My roots as a gamer started with Halo, so working with Microsoft and coming over to Mixer felt like a natural next step. Capturing all the great moments in gaming and sharing in the wins (and losses) with a positive, community-focused environment that we can all be proud of – that’s why I’m here,” said Blevins.

Whether it’s participating in events where I can connect with other people who love games or creating the best interactive streaming platform, Mixer inspires me to push the boundaries of gaming and opens up opportunities for me to interact with my community in more ways than ever before. I’m excited to continue doing what I’ve been doing – playing games and sharing my experiences with the world – and so much more,” he added

Mixer was launched in 2016, but has thus far failed to match the popularity of Twitch and YouTube Gaming.

The financial terms of the deal have not been made public.


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