US digital advertising revenues reached a landmark high of $28.4 billion (€25.3bn) in the first quarter of 2019. This is the industry’s strongest Q1 on record, according to the latest IAB Internet Advertising Revenue Report figures released by IAB and prepared by PwC US. Digital revenue for Q1 2019 estimates rose 18 per cent over Q1 2018 at $23.9 billion and maintain the year-over-year growth trend.
“The continued growth of digital ad spend is a reflection of its ability to help brands and publishers reach consumers and build meaningful one-to-one relationships,” said Sue Hogan, Senior Vice President, Research and Measurement, IAB. “Digital marketing offers brands the scale and reach they need to grow, while also providing the data they need to optimise campaigns for efficiencies. These first-party insights allow for significant connections with consumers and long-term value for both. These historic Q1 figures are in keeping with digital’s ongoing rise,” said David Silverman, Partner, PwC US. “Its diverse platforms are attracting audiences to share, shop, listen, learn, and be entertained. Brand dollars are naturally following mainstream consumer consumption.”
The Q1 revenue estimates are based upon a survey of the largest companies, which are then projected to the overall market based upon recent historical revenue market share. The estimates are updated, when necessary, in connection with the more detailed analysis prepared for the IAB’s half year and full year reports.