In support of the Malaysian Government’s National Fiberisation and Connectivity Plan to drive higher adoption of broadband nationwide, two of the country’s leading brands, Astro and Maxis, have announced a strategic marketing partnership between both parties to offer bundled broadband with content. Astro will be launching new bundles of 30 Mbps and 100 Mbps broadband and content products for its customers immediately and the full suite with higher broadband speeds in due course.
This strategic partnership is timely as it occurs at a period where the demand for converged connectivity matters more than ever and multi-play propositions that bundle connectivity, content and service. The partnership leverages both companies’ strengths to bring greater value and benefits for its customers. At the same time the collaboration will create new revenue streams and unlock new markets by maximising the talent and resources at both companies, while driving scale and efficiency.
“We are excited about this partnership with Maxis,” declared Henry Tan, CEO of Astro. “Customers will see significant value and benefits from this proposition which brings compelling content with high-speed fibre connectivity. The partnership will provide our customers better connected experience especially for On Demand viewing, allowing them to enjoy over 50 thousand shows via set-top boxes and on mobile devices.”
“We are highly motivated by the demands for great connectivity behind our Fibrenation campaign, as more and more Malaysians show themselves to be digital natives,” added Gokhan Ogut, CEO of Maxis. “We are now seeing a demand for more family-oriented offerings and a wider range of digital services. This is a new era of connectivity – Convergence. Our new partnership with Astro will give our customers another reason to choose Maxis Fibre and accelerate our convergence strategy by offering fibre to even more homes in Malaysia.”